He almost certainly wouldn't be able to win the "sign war" at Shad Planking (either Brian Moran or Terry McAuliffe should walk away with that prize), so Creigh Deeds is doing the next best thing: holding his own fish fry "the day before Terry McAuliffe, Brian Moran and Republican Bob McDonnell woo folks in a field filled with fish and beer." In TV this is called "counterprogramming,", like in 1999 when the "World Wrestling Entertainment (then known as the World Wrestling Federation) counterprogrammed the Super Bowl halftime show with Halftime Heat '99 on the USA Network, featuring a match in which Mankind fought The Rock."
I wonder if Creigh's fish fry will feature anything like that? Maybe, given Creigh's love of classic rock, they'll have Deeds (or campaign manager Joe Abbey?) doing Karaoke renditions of Bruce Springsteen, Southside Johnny and the Asbury Jukes, or Derek and the Dominos? Just a thought. :)